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Before the creation of Litfaßsäule, Berlin had a problem with advertisements—they were scattered all over the city, from walls to fences and everywhere in between. The widespread clutter irked Litfaß, and so the clever printer and publisher proposed these dedicated advertising pillars to be placed on Berlin’s busiest corners and plazas as a more organized alternative.
Bruce Moccy
Founder and CEO Alies
decades, the Litfaßsäule came to serve as a symbol of Berlin
may even recognize one from the famous cover of
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